Artikel Ilmiah
DAMPAK METODE TESTIMONIAL ATAU “ENDORSE” DALAM USAHA MENINGKATKAN PROMOSI DAN PENJUALAN DI MASA PANDEMI COVID-19 (The Impact Of The Testimonial Or "Endorse" Method In An Effort To Increase Promotion And Sales During The Covid-19 Pandemic) Oleh M. Abdee Teguh Putra Universitas Suryakancana abdeeteguh0725@gmail.com ABSTRACT This article discusses new innovations during the Covid-19 pandemic in promoting products that will be sold via online, namely by way of testimonials or “endorsement”, namely paying a public figure to promote the products we sell on the internet so that fans can get information about the products we sell, and in this article we also explain whether the testimonial or “endorse” method is effective or not?, and whether by using the endorse method, our products will sell well in a short time?. Keywords: endorse, buying and selling online, Covid-19 pandemic. ABSTRAK Artikel ini membahas tentang inovasi baru di masa pandemi Covid...